BEFORE YOU CODE: Validate Your Idea, Build a Better Product, and Plan Your Way to Success
by Heather O'Neill and Jen Kramer
Foreword by Sarah Doody
Your idea is going to be BIG. You just know it. But before you hire your favorite developer to go build it, take a step back. Creating a brand-new product is a risk; many of them fail within their first year. Is there a proven way to set yourself up for success?
Yes! All it takes is some preparation. By taking the time to do upfront validation, planning and iterating before you build, you can avoid ideas that flop and create a product that exceeds expectations.
Suitable for No-Coders and Coders
While we wrote this book with a coding audience in mind, no-coders are not excluded. The book focuses on planning your strategy and your product, NOT planning your code or your data structure. All materials are relevant and applicable for a no-code audience.
Plan your product's success – from start to finish
Before You Code covers every area of planning you need to create a viable, profitable product every time.
Business & Project Strategy
Start with the basics – how will you achieve company and product goals?
Research & Personas
Get informed – who's in your space now and what do your customers expect and need?
Design & Content Creation
Design intentionally – what's the best flow, structure, and messaging for your product?
Test & Measure
Iterate – what problems can you solve before coding to improve your product?
Execute each lesson using the accompanying editable PDF workbook
As you read each lesson in the book, you'll have a fully editable PDF workbook to plan your own projects. The workbook is essential; it is full of activities and guidance for implementing at every step.
Table of Contents: Here's what's inside the book